8 LinkedIn banner ideas, with examples
Each banner here is one idea, in one theme, with the words on the right where your photo can’t cover them. Swap in your own words; keep the shape.
1. What you help people do
The safest banner and usually the best: who you help, and with what. Write it the way a client would describe the result, not your job title. “I help founders turn ideas into posts people save” beats “Content strategist”. Your headline says the role; the banner can say the outcome. For the headline itself, see LinkedIn headline examples.
2. A reason to follow
If you post regularly, say when and about what. A day and a topic turn a visitor into a follower: they know what they’ll get. It only works if you keep the promise, so name a rhythm you can hold.
3. Proof, in one line
Years, clients, a result. One number reads; five don’t. Pick the one a stranger would find most convincing, and put the rest in your About section (see LinkedIn About section examples).
4. A question your clients ask
A question the right person answers “yes” to, and a pointer to where you answer it. It works well with a post or a carousel pinned in Featured: the banner asks, Featured answers. See how to add a Featured section.
5. An offer and the next step
If you sell a service, the banner can sell it: what you offer, who it’s for, and where to click. LinkedIn doesn’t make banner text clickable, so say where the link is: Contact info, Featured or the custom button on your profile. More in the LinkedIn “Visit my website” button.
6. What you believe
A short line you’d defend in an argument. It tells people how you work before they read a word of your posts. Keep it to one sentence, and add a small line saying what you actually do, so it isn’t a poster.
7. A hiring banner
For founders, team leads and recruiters while a role is open: the role, where, and how to apply. Swap it back when the role is filled; an old hiring banner says the opposite of what you want.
8. Your newsletter, podcast or event
Point to the one thing you want people to subscribe to, register for or listen to, with the day or the date. For an event, change it after the date.
Leave room for your photo
LinkedIn puts your profile photo over the bottom left of the banner, and a little lower on phones. Anything there is hidden. That’s why every example above keeps its words on the right or in the centre. Faces, logos and words all belong outside that corner.
Phones also show the banner smaller, so a line that reads on a computer can be too small on a phone. Two short lines of big text survive both.
How to make a LinkedIn banner for free
- Write the big line Open the free LinkedIn banner maker and type what you do, for whom. Put two stars around a word (**like this**) to colour it.
- Pick a theme Every theme from aiCarousels is there, each shown as a banner with your words. Filter them by Light, Dark or Colourful.
- Check it on your profile Add your name, headline and photo and look at it on a computer and a phone, with the corner your photo covers marked.
- Download and upload Download the PNG at 1584 × 396, then on LinkedIn open your profile, click the pencil on your banner and upload it.
When you download it, Make carousels in this theme opens aiCarousels with the same theme, so your carousels and image posts match the banner. People start to recognise the look in their feed before they read your name. A brand kit keeps that look on every carousel.
LinkedIn banner size
| What | Size or limit | Good to know |
|---|---|---|
| Banner | 1584 × 396 px (4:1) | The size the banner maker downloads |
| File | PNG or JPG, up to 8 MB | PNG keeps text sharp |
| Covered | The bottom left | By your profile photo, a little lower on phones |
| Company Page cover | 1128 × 191 px | A different, narrower shape |
Banner size from Hootsuite (1 October 2026) and the banner maker; Company Page cover from Hootsuite.
What to leave off your banner
- Your name and job title. They’re right under the banner already.
- Contact details in small print. Nobody can click them. Say where to find them instead.
- A stock photo of a city or a desk. It says nothing about you, and most visitors have seen that exact picture.
- A wall of logos. One name, or a number, reads at a glance. Twelve logos blur on a phone.
- An expired message. A filled role, a past event or last year’s launch tells people the profile isn’t looked after.
Example: banner tips as a carousel
Banner done? Check the whole profile, photo, headline and About together, with how to preview your LinkedIn profile.
