LinkedIn Carousels: Design Tips and Best Practices

Optimizing Your LinkedIn Carousel

A well-designed LinkedIn Carousel can significantly enhance your content's reach and engagement. Effective carousels combine compelling visuals with concise, impactful messaging. They are not just about sharing multiple images; they're about telling a story and guiding your audience through a narrative.

Why Choose LinkedIn Carousels?

• Maximize Engagement with Rich, Dynamic Content
• Convey Complex Information Seamlessly
• Highlight Multiple Products or Services
• Drive Higher Interaction Rates Compared to Standard Posts

LinkedIn Carousels are among the top-performing content types on the platform, offering unique advantages in terms of engagement and visibility, with a reach 1.6 times that of text and image posts.

How to Create an Effective LinkedIn Carousel

Crafting an effective LinkedIn Carousel involves more than just selecting images. It's about creating a cohesive and compelling narrative that resonates with your professional audience. Follow these steps to build a captivating LinkedIn Carousel:

• Start with Clear Objectives:

Define what you want to achieve with your carousel, whether it's educating your audience, showcasing products, or telling a company story.

• Design Consistent Slides:

Ensure each slide maintains a consistent style and branding. Recommended resolution for each slide is 4:5 (1350 x 1080 pixels) to ensure clarity and visibility.

• Optimize Text and Visuals:

Limit text to 25-50 words per slide to maintain readability. Use high-quality images or graphics that align with your message.

• Engage with a Story:

Structure your carousel to tell a story, with each slide building on the last. The ideal LinkedIn carousel comprises around 12.4 slides.

• Include a Clear Call-to-Action:

Conclude with a clear CTA, guiding viewers on what to do next, whether it's visiting a website, contacting your business, or reading more content.

Remember, a vertical layout can increase the effectiveness of your carousel by 20-35%.

Simplify Your LinkedIn Carousel Creation

Creating engaging LinkedIn Carousels doesn't have to be a complex process. With aiCarousels, you can design compelling and effective carousels with ease.

This platform offers AI-powered tools and templates specifically tailored for LinkedIn, ensuring your carousels look professional and are optimized for the best possible performance.