Carousel ideas for agencies
Six kinds of carousel agencies post, for themselves and for clients. The first two win you clients; the rest you make for them.
Case studies
The problem, what you did and the result, with the numbers the client agrees to share. Prospects see how you work, not only what you made.
Your process, step by step
How a brief becomes a campaign. People find out what working with you is like before the first call.
Myth vs fact in a client’s field
What their customers believe and what’s true. It shows the client as the one who knows their field.
A client’s launch
What’s new, why it matters and how to try it. One carousel the client posts and their own people share.
Cheat sheets for their customers
Everything on one topic, made to be saved. A reference people keep and come back to after the day it goes out.
Meet the team, we’re hiring
Faces, roles and one open job. A warmer way to recruit than a plain job post, for you or for a client.
From a client’s brand kit to a finished carousel
Set each client up once. After that, every carousel starts in their look, with their writer and their facts.
- 01
Make a brand kit for each client
Open Brand kits in the sidebar and click New kit (“For a client, a second brand or another voice”). Choose Company for a business, which leads with the logo and brand name, or Person for a founder you write for. Add the look, the writer, the signature, the Facts the AI can use and the Call to action. It saves by itself.
- 02
Pick the client, then type the idea
On Home, click the brand kit chip at the top right of the box and choose the client. Their look, writer and signature go on, with their facts and call to action. Type the idea, or click Add source to start from the client’s article, PDF or YouTube video. Then Generate.
- 03
Edit it, then see it as their audience will
Change any word by hand, or type in the bar under the slides (“Ask AI to change anything…”), for example “Make it sound less salesy”. Then open Preview to see it in the LinkedIn, Instagram, TikTok, X or Threads feed, with a Ready to post checklist under it.
- 04
Download it, file it, mark it posted
Click Download: a PDF for LinkedIn, PNG pictures for the other apps. Then, on the Projects page, move it into the client’s folder and choose Mark as posted once it’s out, so you always know what’s been used.
What helps when you post for other people
The parts of aiCarousels that matter most once you have more than one brand to look after.
A brand kit for every client
Look, writer, signature, facts and call to action, saved per client. Pro keeps up to 10, Team up to 50. See what a brand kit holds.
Working as a team
Several of you writing for clients? The Team plan puts everyone on one bill, with a bigger monthly allowance and everything in Pro. See how Team works for a whole agency.
A folder for each client
Projects sorts carousels into folders, marks what’s posted and downloads several at once. On Pro and Team they’re saved to your account.
A look from their website
Give Create a theme with AI the client’s web address and it designs 3 themes on your own slides to choose from. Save one and make it the kit’s look. More in themes.
No blank page, even for a new client
Start from a ready-made format, a slide design, or a post the client showed you.
Carousel templates
Case study, Product update, We’re hiring, What customers say and Weekly roundup are among the 73 formats ready for client posts. Pick the client’s kit in the brand kit chip on Home first, then open a template, choose Your brand kit under Look and click Write my version.
Layouts
Swap any slide’s design in one click, including charts, comparisons, timelines and mockups for results and product shots. Pro has every layout, with many more charts and mockups.
Posts the client likes
Save them to Inspiration, then Use its style or Make one like this to copy the design for the client. It never copies the words or photos.
A different writer for each client
Each brand kit has its own writer, so each client can have its own voice. A few that suit client work, each with a line about agency life:
StudioBrand voicePro
We read every brief twice: once for what you asked, and once for what you need.
Speaks as “we”, for company and team pages.
LeoFounderFree
Most briefs are too long. One page that says who it’s for and what they should do next is enough.
First-hand and candid. Opinion first, no fluff.
TheoPracticalPro
Before kick-off, ask for the brand guide, two posts they loved and the name of whoever signs off.
Checklists and numbers. Things you can do today.
IrisExpertPro
A carousel earns attention on its first slide and trust on its last. Plan both before you write the middle.
Calm and credible. Leads with reasons and evidence.
BeaSmall businessPro
New in this week. Comment NEW and we’ll send you the list before it goes on the website.
For shops, cafés and studios. Sells without sounding like an ad.
ElleExplainerPro
What a brand kit is, and why every client needs their own, explained in 6 slides.
The 10-slide breakdown people save: one big idea, explained step by step.







