A simple structure for your About section
Your headline makes a promise in one line. The About keeps it: who you help, why you do it, and why people can believe you. Six short parts cover it, and most of the examples below follow them in this order.
The six parts
| Part | What it says | Example line |
|---|---|---|
| First lines | Who you help, and with what | “I help clinics stop losing patients to busy phone lines.” |
| Why | The story that connects your work | “I spent eight years running a physiotherapy clinic.” |
| Proof | One or two real results | “Today 140 clinics use it.” |
| Skills | The words people search for | “Tools: SQL, Python, Power BI, Excel, dbt.” |
| What you post | A reason to follow you | “I write here about running a clinic.” |
| Invitation | What to message you about | “If your phone never stops ringing, send me a message.” |
8 LinkedIn About section examples
Each example shows the line where LinkedIn cuts it with “see more”: everything above it is what most visitors read. The names, numbers and places are made up; swap in yours, and keep the shape.
About
I help clinics stop losing patients to busy phone lines. My team builds booking software that lets people book, move and cancel appointments online, at any hour.
…see more
Before I started the company, I spent eight years running a physiotherapy clinic. Half of our missed appointments came from people who couldn’t get through on the phone. So we built the thing I wished we’d had.
Today 140 clinics use it, from one-room practices to groups with 30 locations. It works with the patient records systems most clinics already use, and setup takes a day.
I write here about running a clinic, what booking data tells you, and building a small company.
If you run a clinic and your phone never stops ringing, send me a message. I’m happy to show you what we see in our data.
About
I write homepages and launch emails for SaaS founders who know their product is good but can’t get the words right.
…see more
Most homepages describe features. Mine start with the problem your customer had this morning, then show how your product fixes it, in words they’d use themselves. I talk to your customers before I write a line.
Recent work: a pricing page rewrite that doubled trial sign-ups for a scheduling tool, and a five-email launch sequence for a design plugin.
What I write: homepages · product pages · pricing pages · launch and onboarding emails.
I take on two new projects a month. Message me a link to your site and I’ll tell you the first thing I’d change.
About
Data analyst who turns messy sales data into dashboards that managers actually open. Open to analyst roles in retail and e-commerce.
…see more
For the last four years I’ve worked at a fashion retailer with 60 stores, where I built the weekly sales reporting from scratch. Store managers went from a 40-tab spreadsheet to one dashboard on their phone.
Along the way I automated a stock report that took the team a day every week, and worked with buyers to forecast demand for new collections.
Tools: SQL, Python, Power BI, Excel, dbt.
I’m looking for a team where data changes decisions, not just reports. If that’s yours, I’d love to talk.
About
Teacher turned UX designer. Ten years of explaining hard things to 14-year-olds taught me most of what I know about design.
…see more
In the classroom I did research every day without calling it that: watching where students got stuck, changing the lesson, trying again. Now I do it with interviews, usability tests and prototypes.
Since retraining I’ve redesigned the parent sign-up for a school app (completed sign-ups went from 58% to 81%) and run the research for a library’s booking site.
Skills: user interviews · usability testing · workshops · Figma · writing for interfaces.
I’m looking for my first UX role, ideally in education or public services. My portfolio is in the Featured section.
About
Final-year computer science student who likes building things people use. Looking for a summer internship in web development.
…see more
I build web apps with React, TypeScript and Node. My latest is a study planner that 300 students at my university use to share timetables and exam dates.
Outside class I lead the university coding club, where we run a weekend hackathon every term, and I tutor first-years in programming.
I’m most interested in front-end work, accessibility, and small product teams where I can learn from people who ship.
If you’re hiring interns for the summer, I’d be glad to hear from you.
About
I help engineers become managers without losing what made them good engineers.
…see more
Most new managers get the job for being great at the work, then lose the time to do it. The first year is lonely: nobody tells you how to run a one-to-one, give hard feedback or say no to your own boss.
I was a head of engineering for nine years and led teams of up to 40. Now I coach first-time managers one to one, and run a six-week course for small groups.
Every week I post one lesson from the first year of managing. Follow along if that’s where you are.
Want to talk about your first 90 days? Message me and we’ll book a free 30-minute call.
About
Content marketer for B2B SaaS. I turn product updates into posts, guides and webinars that people actually share.
…see more
At my current company I grew the newsletter from 2,000 to 18,000 subscribers in two years, and built the blog that now brings in a third of our trial sign-ups.
I like the unglamorous parts too: content calendars, briefs, search data, and the reports that show what worked.
Skills: content strategy · SEO · LinkedIn · email · webinars · HubSpot.
I post about B2B content that works, with the numbers. Say hi if you’re working on the same problems.
About
Intensive care nurse and educator. I help new nurses get through their first year on the unit, and stay.
…see more
I’ve worked in intensive care for 12 years, the last five as a clinical educator. I run the induction for new starters, teach on night shifts, and built our simulation programme with the hospital’s training team.
What I care about: calm handovers, honest feedback, and making it normal to say “I don’t know yet”.
I write here about nursing education, simulation and the first year in critical care.
Nurses, educators and students: always happy to connect.
Where LinkedIn cuts your About
On your profile LinkedIn shows the first lines of your About, about three, then “…see more”. On a phone that’s often less than 200 characters, and a blank line between paragraphs uses up one of the three.
So the first paragraph has to work alone. Keep it to one or two sentences that say who you help and how, and leave the story for after the cut. The people who click “see more” already want to read it.
About section mistakes to skip
- Opening with “I’m a passionate professional with 10 years of experience”. It’s the line every profile has, and it’s all most people will read. Open with who you help.
- A copy of your CV. Your Experience section lists the jobs. The About is the thread that connects them.
- Writing about yourself as “he” or “she”. Write as “I”. It’s your profile, and it reads warmer.
- Claims without proof. “Results-driven” says nothing. “Grew the newsletter from 2,000 to 18,000” says it for you.
- No skills. Recruiters and clients search LinkedIn by skill. Name yours, in a line of their own if you like.
- No ending. Tell people what to message you about. Otherwise they read, nod and leave.
Make it match your headline and banner
A visitor sees your banner, headline and the start of your About at once. When all three say the same thing, they get who you are in seconds.
- Headline: the same promise in one line. See 60 LinkedIn headline examples.
- Banner: the same promise, big. See LinkedIn banner ideas, with eight made in the free banner maker.
- Featured: the proof your About mentions: a case study, a carousel, your portfolio. See how to add a Featured section.
- Everything together: check it as a stranger sees it with how to preview your LinkedIn profile.
