Best Time to Post on LinkedIn

The best time to post on LinkedIn, according to three studies

Best times to post on LinkedIn, study by study

All three give times in the audience’s local time (Hootsuite: normalised across 118 countries). None says exactly how it measured engagement.

Where the studies agree, and where they don’t

Put side by side, the three studies agree on less than their headlines suggest.

• Weekdays beat weekends. Sprout Social advises against posting on Saturdays and Sundays, Buffer says weekend engagement “drops off significantly”, and Hootsuite calls weekends the weakest days.
• Wednesday is a good day. It is Buffer’s best day and on Sprout Social’s and Hootsuite’s shortlists.
• The hour is where they split. Hootsuite says early morning, Sprout Social says late morning to late afternoon, Buffer says late afternoon into the evening. Buffer also finds mornings weaker than afternoons, the opposite of Hootsuite.
• Monday and Tuesday are disputed. Buffer found them the weakest weekdays. Sprout Social and Hootsuite both put Tuesday among the best.

Why the difference? Each study looks at a different set of accounts over a different period, and none publishes its exact measure of engagement. Sprout Social’s sample also spans six networks, not LinkedIn alone. So treat any single time as a place to start, not a rule.

Best time to post on LinkedIn by industry

Sprout Social also breaks its times down by industry. Its busiest midweek windows:

Best midweek times by industry (Sprout Social)

Local time. Sprout Social also lists Monday and Friday, and government, nonprofits, retail and travel. Every industry it lists does best on weekdays.

Marketing isn’t broken out, so marketers can start from the overall times. If your readers work shifts, as many in healthcare do, their breaks matter more than any table.

Does posting time matter to the LinkedIn algorithm?

Less than the studies make it sound. LinkedIn hasn’t published any rule about posting times or a first hour that decides a post. In July 2025 LinkedIn staff described a feed that balances recent posts against relevant ones, where an older post can still appear when it matters to the reader. Hootsuite reports posts resurfacing days or weeks later.

So timing decides who is around to see your post first. What the post says decides whether the feed keeps showing it. More in how the LinkedIn algorithm works, and in the rest of our guides to posting on LinkedIn.

How to find your own best time to post on LinkedIn

1. Start midweek, in working hours That is where the studies overlap. Tuesday to Thursday, while your readers are at work.
2. Post for your readers’ clock If most of them are in another time zone, go by their time, not yours. All three studies use the audience’s local time for that reason.
3. Test one slot at a time Keep the kind of post the same and change only the time, over a few weeks, so you know it was the time that made the difference.
4. Note when you posted Keep a simple list: date, time, topic, format. It makes the numbers easier to read later.
5. Compare the results LinkedIn’s analytics show how your posts performed. Keep the slots that work for your readers, whatever a study says about everyone else’s.

How to schedule a post on LinkedIn

If your best time is 4 a.m., or the middle of a meeting, LinkedIn has its own scheduler. On linkedin.com:

1. Write the post Click Start a post and add your text and your document, photos or video.
2. Click the clock icon It sits at the bottom of the post window.
3. Pick the date and time Then confirm with Schedule.
4. Check or change it later Click the clock icon again to see your scheduled posts.

Have the post ready before your slot

The hardest part of posting at the right time is having something worth posting. A carousel made ahead of time is ready whenever your slot comes round. For a text post, the free LinkedIn post generator gives you a draft to have ready too.