Quick Guide to Using aiCarousels
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The Fastest âš¡ Way to Create Carousels
For LinkedIn, Instagram & TikTok.
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Why Create a LinkedIn Company Page?
A LinkedIn company page allows businesses to establish an official presence, share content, post job openings, and run ads. While company pages are not as effective for lead generation as personal profiles, they are essential for branding and credibility.
Step 1: Create Your LinkedIn Company Page
Follow these steps to set up your company page:
- Sign in to LinkedIn
- Go to 'For Business'
- Select Page Type
- Enter Company Details
- Upload Your Logo
- Add a Tagline
- Verify and Create
Ensure you have a personal LinkedIn profile before creating a company page.
Click ‘For Business’ in the top-right corner and select ‘Create a Company Page.’
Choose ‘Company’ for a standard business page. You can modify this later.
Fill out basic details such as company name, website, industry, and size.
Ensure your logo is square. If needed, use design tools to adjust dimensions.
Write a short, clear tagline that describes what your business does.
Check the authorization box and click ‘Create Page.’
Step 2: Customize Your LinkedIn Company Page
Once your page is created, enhance it with these customizations:
- Upload a Banner
- Edit Your Company Information
- Set a Call-to-Action (CTA) Button
- Enable Messaging (Optional)
Click the pencil icon to upload a cover image that reflects your brand.
Update company description, industry, website, year founded, and specialties.
Choose a CTA such as ‘Visit Website’ or ‘Contact Us’ to drive engagement.
Allow visitors to send direct messages to your company.
Step 3: Manage Admins
To add or remove admins:
- Go to Settings
- Select ‘Manage Admins’
- Remove or Transfer Admin Access
Scroll down on your admin dashboard and select ‘Settings.’
Add team members and assign roles based on their responsibilities.
Admins can be removed at any time, and ownership can be transferred if needed.
Step 4: Growing Your LinkedIn Company Page
While company pages are useful for branding, they are less effective for direct lead generation. Here’s how to maximize your company page:
- Invite Followers
- Post Regularly
- Encourage Employees to Engage
Use the ‘Invite Connections’ feature to encourage followers.
Share valuable content to increase visibility and engagement.
Ask employees to like and share company updates for wider reach.
For lead generation, focus on optimizing your personal LinkedIn profile. aiCarousels can help you create engaging LinkedIn content that drives more connections and business opportunities.
