Ultimate Guide to LinkedIn Carousel Ads: Specs and Benefits

What is a Carousel Ad on LinkedIn?

A LinkedIn carousel ad allows businesses to showcase multiple images or videos within a single ad unit on the LinkedIn platform. This format enables more dynamic storytelling and product showcasing, allowing companies to engage more deeply with their professional audience.

Are Linkedin Carousel Ads Effective?

LinkedIn carousel ads offer a versatile platform for marketers to convey their brand's story, showcase various products or solutions, and engage with their target audience in a more interactive way. They are perfect for driving higher engagement and obtaining detailed insights into your audience's preferences.

Why Choose LinkedIn Carousel Ads?

• Enhance Storytelling in Your Campaigns
• Showcase Multiple Products or Services
• Drive Higher Engagement Rates
• Collect Valuable Insights on Audience Interactions

LinkedIn Carousel Ad Specs

• Name your ad:

Use up to 255 characters to name your carousel ad.

• Introductory text:

Recommended to use up to 150 characters to avoid truncation on some devices, with a maximum of 255 characters.

• Slides:

Use a minimum of two and a maximum of ten slides. Requirements for individual slides within the carousel include:

• Max file size: 10 MB.
• Max image dimension: 4320 x 4320 pixels.
• Recommended individual image spec: 1080 x 1080px with a 1:1 aspect ratio.
• Images will be scaled to 312 x 312px.
• Rich media formats supported: JPG, PNG, GIF (non-animated only).
• Headline text for each image card is a maximum of two lines before being truncated.
• Character limits:

Includes limits for destination URLs and headlines. URLs must start with "http://" or "https://", and can be up to 2,000 characters. There is a 45-character limit for carousel ads that direct to a URL or with a Lead Gen Form CTA.

• Destination URLs:

Carousel cards may be directed to different destination URLs. For Lead Gen Forms, all cards will link to the same form.

• Editing:

Once your ad is saved, you cannot edit the carousel cards.

How to Create a Carousel Ad on LinkedIn?

Creating a carousel ad on LinkedIn is a straightforward process designed to help businesses effectively reach and engage their professional audience. Here's how you can start:

• Access LinkedIn Campaign Manager:

Log into your LinkedIn Campaign Manager account and select the correct ad account.

• Select Carousel Ad Format:

Choose the Carousel option from the available ad formats. You can then start creating your ad by adding multiple images or videos.

• Upload Images and Add Text:

Upload your images or videos and add compelling text to each card of the carousel. Ensure that your content aligns with LinkedIn carousel ad specs for optimal display.

• Finalize and Set Budget:

Finalize your carousel ad by setting up targeting, budget, and bidding strategies. Review all details to ensure they meet your campaign goals.

• Launch Your Ad:

Once you're satisfied with the setup, launch your LinkedIn carousel ad. Monitor its performance regularly to make adjustments and optimize for better results.

Take advantage of LinkedIn's analytical tools to measure the success of your carousel ads and gain insights to improve future campaigns.

Streamline LinkedIn Carousel Creation

LinkedIn carousel ads are a great way to share your brand's narrative and highlight multiple aspects of your business. aiCarousels can simplify this process. It's a tool that helps you create effective carousel posts, and it can also be used for ads as they meet LinkedIn's advertising requirements.