Everything You Need to Know About the New LinkedIn Video Feed

Introduction to the New LinkedIn Video Feed

Video content has taken center stage in social media engagement, and LinkedIn has caught up with the trend by launching a new video feed. With 80% of internet traffic projected to come from video consumption by 2024, LinkedIn has enhanced its platform to help users connect through video. This addition offers professionals a powerful tool to communicate their expertise, share updates, and build stronger relationships with their network.

According to LinkedIn, video posts get 5x more engagement than static content. Users can now leverage this feature to elevate their visibility and grow their professional network in more dynamic ways.

Tips to Optimize Your LinkedIn Video Content

To maximize the impact of your LinkedIn video feed content, it’s crucial to optimize for both format and audience preferences. Here are some best practices supported by data:

• Keep Videos Short:
Studies show that videos under 2 minutes
perform best on LinkedIn. After 2 minutes, engagement drops significantly. For top performance, aim for a video length of 30 to 90 seconds, focusing on delivering key insights in a concise format.

LinkedIn Video Feed Specs: Formats and File Types

To make sure your videos display perfectly in the new LinkedIn video feed, here are the technical specifications you need to follow:

• File Format:
LinkedIn supports MP4 and MOV formats.
• Aspect Ratio:
Ideal aspect ratios include 1:1 (square) and 9:16 (vertical) for mobile-first viewing.
• Resolution:
Aim for a resolution between 360p and 1080p for clear, professional quality.
• Max File Size:
Videos can be up to 5GB in size, although keeping them smaller can reduce upload times.
• Max Video Duration:
Videos can be up to 10 minutes long, but data shows shorter videos (under 2 minutes) tend to perform better in terms of engagement.

By adhering to these guidelines, your video content will display crisply and professionally, enhancing your overall presence on the platform.

How to Leverage LinkedIn Video Feed for Professional Growth

The new LinkedIn video feed provides an excellent opportunity to strengthen your personal or corporate brand, but to truly maximize its potential, you need to create content that resonates with your audience. Here are some strategic ways to use video for professional growth:

• Share Industry Insights:
Posting short videos discussing industry trends or relevant news can position you as a thought leader. Videos that provide actionable insights or forecast industry developments tend to perform well, generating 2x the engagement of more generic content.
• How-To Tutorials:
Create educational videos that offer value to your network. Step-by-step tutorials related to your field demonstrate expertise and are likely to be shared by others looking to learn new skills.
• Behind-the-Scenes Content:
Providing a peek behind the curtain can humanize your brand. Show your workspace, process, or the people behind your products or services to build a deeper connection with your audience.
• Testimonials and Case Studies:
Highlighting customer success stories through video testimonials or short case studies can build trust and credibility. People tend to trust content that includes authentic voices from customers, partners, or employees.

Examples of High-Performing LinkedIn Videos

If you're unsure how to get started with video content on LinkedIn, take inspiration from these types of videos that have consistently shown high engagement rates:

• Personal Stories:
Videos that tell a personal, relatable story tend to evoke emotion and drive engagement. Sharing personal challenges or lessons learned from professional experiences encourages viewers to comment and share their own stories.
• Data-Driven Insights:
Use data to back up your claims. A well-researched video offering data insights on industry trends or consumer behavior typically garners more comments and shares as viewers discuss the findings.
• Q&A Sessions:
Hosting a live or pre-recorded Q&A session allows your audience to interact directly with you, making your brand feel approachable. Q&A videos see higher engagement due to their interactive nature.
• Calls to Action (CTAs):
Don’t forget to include a CTA in your video! Whether it’s encouraging viewers to visit your website, download a resource, or comment with their opinions, videos with CTAs lead to 25% more engagement than those without.

Create Video Carousels with aiCarousels

With LinkedIn’s new video feed, now’s the perfect time to boost your reach and visibility. Our tool simplifies the process of turning your carousels into engaging videos in just a few easy steps:

• Upload your carousel slides:
Start by uploading the slides you want to convert into a video.
• Customize with music:
Include background music to keep your audience engaged.
• Download and share:
Once your video is ready, download it and share it directly on LinkedIn to take advantage of the new video feed feature.

Create your carousels with aiCarousels, and turn them into a video with our free Carousel to LinkedIn Video Converter.